What did you read today?

Answering a simple question gives you the opportunity to win a Kobo eReader from the National Reading Campaign. One of the priorities of this Canadian initiative is to promote reading in general across the country. With that in mind, they launched a Twitter reading campaign yesterday. You can win one of 10 eReaders by tweeting your answer to the question What did you read today? to @readingcampaign along with the hashtag #whatdidyoureadtoday? The eReaders are preloaded with a great selection of eBooks.

You can easily promote reading and this contest to your learners by downloading the contest toolkit (posters, bookmarks, etc.) from their website: National Reading Campaign.

Need another reason to participate? Here is a great one - Kobo is donating $1 to the National Reading Campaign for every contest entry tweet that they receive (up to $10,000) to help grow reading in Canada.

Contest is open to Canadian residents only and runs until December 31, 2012. Have kids you want to promote reading to also? There is a different contest just for them!

What is the National Reading Campaign?

From the information available in their contest toolkit: 

Since 2008, the National Reading Campaign has brought together people from every region of Canada who are concerned about Canada’s changing reading habits. We represent school and public librarians, parents, readers, educators, writers, students, book and magazine publishers, booksellers, reading promoters, and everyone involved in reading in Canada. Through summits, the development of a National Reading Plan, a public awareness campaign and many other efforts, we aim to make reading a national priority, because when Canada reads, Canada grows.

Our ultimate goal is to promote reading amongst all Canadians, reflecting the value of reading as a tool for democracy and civic engagement, as a means to equalize the playing field for all Canadians, as a way for Canadians to learn about themselves, and as a vehicle for joy. In 2012, The National Reading Campaign was incorporated as a not-for profit organization.